Hiring PR and Marketing Companies in Video Games
Hiring PR and Marketing Companies in Video Games

In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more

Mobile Gaming Go-to Platform for Global Games
Mobile Gaming Go-to Platform for Global Games

The ESA has released it’s most recent industry report and it’s full of useful information for both developers, as well as marketing folks. In the US, 97% of households own a PC, while 81% own a smartphone. With the mobile gaming industry being bigger than the pc gaming industry worldwide, it wouldn’t surprise us if this percentage gap gets drastically reduced in the next couple of years. Read more