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Steam Sales Update for February 2018

It’s early into gaming in 2018, and we have at least two months worth of Steam sales data to look over and analyze. Games like PlayerUnknown’s Battlegrounds (PUBG) are absolutely decimating Steam Sales, this is no surprise due to its global popularity. However, we take a look at the effect Humble Bundle has had in rejuvenating some older games and we’ll also take a look at some up and coming ones like Slay the Spire and Kingdom Come: Deliverance.
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Developers are forgetting about brand building, here is why that is a huge mistake.

One of the most common questions we get asked as PR professionals is ‘when should I start a PR campaign for my game? Anyone in video game PR can likely tell you numerous stories of developers trying to do PR only weeks before they launch their game. For the experienced, these harrowing moments showcase both misinformation and a lack of an in-depth understanding of public relations and marketing. Read more

Gaming Market Differences: China and the West
Gaming Market Differences: China and the West

As the video game industry booms in China, many Chinese developers are seeking to replicate their games’ success in Western markets. However, there are some fundamental cultural differences that make this transition precarious, especially if the developers assume that the Western and Chinese markets are identical. Read more

Hiring PR and Marketing Companies in Video Games
Hiring PR and Marketing Companies in Video Games

In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more