Developers are forgetting about brand building, here is why that is a huge mistake.

One of the most common questions we get asked as PR professionals is ‘when should I start a PR campaign for my game? Anyone in video game PR can likely tell you numerous stories of developers trying to do PR only weeks before they launch their game. For the experienced, these harrowing moments showcase both misinformation and a lack of an in-depth understanding of public relations and marketing. Read more

Gaming Market Differences: China and the West
Gaming Market Differences: China and the West

As the video game industry booms in China, many Chinese developers are seeking to replicate their games’ success in Western markets. However, there are some fundamental cultural differences that make this transition precarious, especially if the developers assume that the Western and Chinese markets are identical. Read more

Hiring PR and Marketing Companies in Video Games
Hiring PR and Marketing Companies in Video Games

In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more

Mobile Gaming Go-to Platform for Global Games
Mobile Gaming Go-to Platform for Global Games

The ESA has released it’s most recent industry report and it’s full of useful information for both developers, as well as marketing folks. In the US, 97% of households own a PC, while 81% own a smartphone. With the mobile gaming industry being bigger than the pc gaming industry worldwide, it wouldn’t surprise us if this percentage gap gets drastically reduced in the next couple of years. Read more