If you are anything like me, you hear words like cryptocurrency and blockchain and your eyes glaze over with a technophobe’s haze that I once thought was reserved solely for my grandfather when broadband was introduced. For years I have sat and watched the growth of digital currency and how it has shaped multiple industries. We know that every so often in the games industry, some technology comes along that opens so many possibilities we all foam at the mouth like no other industry, especially hearing people speak about new tech at events. Trust me, as a former real estate professional, those events have a whole different kind of ‘excitement’. Read more
It’s early into gaming in 2018, and we have at least two months worth of Steam sales data to look over and analyze. Games like PlayerUnknown’s Battlegrounds (PUBG) are absolutely decimating Steam Sales, this is no surprise due to its global popularity. However, we take a look at the effect Humble Bundle has had in rejuvenating some older games and we’ll also take a look at some up and coming ones like Slay the Spire and Kingdom Come: Deliverance.
One of the most common questions we get asked as PR professionals is ‘when should I start a PR campaign for my game? Anyone in video game PR can likely tell you numerous stories of developers trying to do PR only weeks before they launch their game. For the experienced, these harrowing moments showcase both misinformation and a lack of an in-depth understanding of public relations and marketing. Read more
One of the most common questions I get asked from indie developers is “should I spend my small budget on PR or advertising?”. It’s a common dilemma not solely contained within the realms of indie games, but it’s arguably more important and costly given the limited marketing budgets of any given indie project. Read more
As the video game industry booms in China, many Chinese developers are seeking to replicate their games’ success in Western markets. However, there are some fundamental cultural differences that make this transition precarious, especially if the developers assume that the Western and Chinese markets are identical. Read more
In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more