As the video game industry booms in China, many Chinese developers are seeking to replicate their games’ success in Western markets. However, there are some fundamental cultural differences that make this transition precarious, especially if the developers assume that the Western and Chinese markets are identical. Read more
Hiring PR and Marketing Companies in Video Games
In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more
The Global Video Game Market
Newzoo has released their most recent global games market report. This report provides valuable insight into trends in the gaming industry, specifically, the way consumers think and buy as it relates to video games around the world. Read more
Mobile Gaming Go-to Platform for Global Games
The ESA has released it’s most recent industry report and it’s full of useful information for both developers, as well as marketing folks. In the US, 97% of households own a PC, while 81% own a smartphone. With the mobile gaming industry being bigger than the pc gaming industry worldwide, it wouldn’t surprise us if this percentage gap gets drastically reduced in the next couple of years. Read more