Newzoo has released their most recent global games market report. This report provides valuable insight into trends in the gaming industry, specifically, the way consumers think and buy as it relates to video games around the world. Read more
Mobile Gaming Go-to Platform for Global Games
The ESA has released it’s most recent industry report and it’s full of useful information for both developers, as well as marketing folks. In the US, 97% of households own a PC, while 81% own a smartphone. With the mobile gaming industry being bigger than the pc gaming industry worldwide, it wouldn’t surprise us if this percentage gap gets drastically reduced in the next couple of years. Read more