It has been an incredible year for us and our clients this year and it looks to be ending on a high note. We are incredibly pleased and honoured to announce that at this years PR Bulldog Stars of PR awards, our agency claimed four wins including Small Agency of the Year for 2018. Read more
Vicarious PR CEO Michael Brown has taken home the Rising Star award at the 2018 PR News People In PR Awards. Michael is also a frontrunner and finalist for the Account Director of the year award which will be announced on December 5th In Washington DC.
Recently, Tencent and Netease have made some stock price gains after losses that they incurred after announcements by the Chinese government to limit the distribution of video game licenses in an effort to curb the time China’s youth spends playing video games. China is the worlds largest gaming market, boasting 619.5 million players in China that are projected to spend $37.9 billion in 2018 alone.
Tencent’s stock took a mighty big dip to reach their lowest levels, at $39.28 a share, seen this past year after the announcement came in late August 2018. However, the technological giant’s stock price had been dipping slightly even before that, no doubt in response to the swirling rumors of the Chinese government decision.
Netease, a Chinese Internet technology company that also publishes games, saw its stock price take a massive tumble as well. It reached a year-low $188.39 just days after the announcement. However, their stock recovery will certainly be helped by their recent shift towards e-commerce, which was detailed earlier this year.
The Chinese Government’s decision might be good news for both companies and consumers. The limiting of game licenses in China has the potential to make the video game market swing in one of two directions: Better games with more in-game purchase opportunities or the same games with more in-game purchase opportunities. We might even see a switch to a predominantly free-to-play model (with in-game purchases) so that updates to the game can increase revenue without having to request another license for another game!
We really hope that Chinese developers and publishers feel the need to develop and publish even better games that can maintain a player base for a long time in a limited gaming market. And that Chinese consumers push these developers and publishers to create the high quality gaming products that they are very much capable of.
Coming under fire is hard as a developer, after all, you’ve just poured years of your life into a project and now it’s out in the ether, your getting negative feedback from players. Part of the human condition is the tendency to only focus on the negative feedback. Ask any YouTuber and they will tell you that you can have one hundred positive comments and three negative ones, and you will only read and remember those three negative ones. Read more
If you are anything like me, you hear words like cryptocurrency and blockchain and your eyes glaze over with a technophobe’s haze that I once thought was reserved solely for my grandfather when broadband was introduced. For years I have sat and watched the growth of digital currency and how it has shaped multiple industries. We know that every so often in the games industry, some technology comes along that opens so many possibilities we all foam at the mouth like no other industry, especially hearing people speak about new tech at events. Trust me, as a former real estate professional, those events have a whole different kind of ‘excitement’. Read more
One of the most common questions we get asked as PR professionals is ‘when should I start a PR campaign for my game? Anyone in video game PR can likely tell you numerous stories of developers trying to do PR only weeks before they launch their game. For the experienced, these harrowing moments showcase both misinformation and a lack of an in-depth understanding of public relations and marketing. Read more