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Gaming Market Differences: China and the West
Gaming Market Differences: China and the West

As the video game industry booms in China, many Chinese developers are seeking to replicate their games’ success in Western markets. However, there are some fundamental cultural differences that make this transition precarious, especially if the developers assume that the Western and Chinese markets are identical. Read more

Hiring PR and Marketing Companies in Video Games
Hiring PR and Marketing Companies in Video Games

In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more