Video game PR and marketing company wins four platinum awards.
Vicarious PR took home four distinct commendations from the Hermes Creative Awards. The Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The awards were for their PR and publicity campaigns, online placement, and product launch; for the Rings of Elysium game.
The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
The AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.
There are expected to be over 6,000 entries from around the world competing for a Hermes Creative Award. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
Epic Games’ new digital distribution platform has been all the rage in the media as of late and with that, comes the good and bad in terms of both coverage and customer reaction. Valve’s Steam platform has held the monopoly on PC gaming for more than a decade. While smaller niche stores like GOG and Discord have come along and certainly found their audiences, no store has come close to rivaling Steam’s sheer power of users and products.
Better revenue share than Steam means more opportunities for outside collaboration.
The Epic Games Store has recently launched. It has launched with some amazing features aimed at developers. Its revenue share is set at a very low 12%. The most arguably popular PC game store Steam currently takes 30%. Epic Games has also committed to covering the 5% engine royalty fee if a developer uses the Unreal Engine in their game.
The Epic Games Store also promises that it will attempt to connect players directly with developers. It also wants to connect developers with content creators and influencers something Steam does not do. Overall the aim is to place more control of the game in the hands of the creators.
At the same time Discord has recently announced that their store will offer a 90/10 revenue split with developers. With over 200 million users Discord is definitely poised to poach some Steam players. Developers and publishers should be excited that their game could launch with an already established Discord community.
The fact of the matter is that developers and publishers will now have access to more funds than before if they choose newer store options. This will make the gaming business even more attractive to potential investors. But should it really be ALL about just profits?
Don’t neglect the basics.
We would make the argument that an extra 18% in revenue share should be used in other areas of game development that typically take a back seat. For instance, marketing and public relations are an often neglected part of the development life cycle. We seldom see them included in the studio budget. The same could also be said about game studios’ treatment of social media.
Unfortunately some publishers and developers are of the opinion that they can save some cash and do all the marketing, PR, and social media by themselves. We think this is a foolish approach to creating and launching any video game. Creating a great game means nothing if the subsequent launch is handled poorly.
We believe that with the launch of the Epic Games Store the game development and publishing ecosystem could be improved massively. It opens up opportunities for more temporary revenue sharing and collaboration. For example signing a one or two year revenue sharing contract with an award-winning PR and marketing agency for less money upfront.
It has been an incredible year for us and our clients this year and it looks to be ending on a high note. We are incredibly pleased and honoured to announce that at this years PR Bulldog Stars of PR awards, our agency claimed four wins including Small Agency of the Year for 2018. Read more