It’s early into gaming in 2018, and we have at least two months worth of Steam sales data to look over and analyze. Games like PlayerUnknown’s Battlegrounds (PUBG) are absolutely decimating Steam Sales, this is no surprise due to its global popularity. However, we take a look at the effect Humble Bundle has had in rejuvenating some older games and we’ll also take a look at some up and coming ones like Slay the Spire and Kingdom Come: Deliverance.
The Vaccum: Looking at Steam Sale Data by Month
The month of January saw the top 50 games on Steam in terms of sales set us up with a really nice baseline. PUBG took the number one spot right off the gate. Amnesia, a first-person horror game, was free on the Humble store for the month, as well as The Red Solstice, which was also free for a portion of January. However, it’s resurgence in the month that follows, shows that the older 8 player co-op game drew the attention of gamers looking to play with their friends and it caused a small resurgence of its player base. Subnautica, an open-world aquatic MMO, launched in January after a lengthy early access to some nice sale figures, but there was no real increase in its percentage of sales.
In February 2018, the top 50 game sales on Steam were a no-contest affair. With PUBG overtaking CSGO and Cortex Command. Dark Souls III likely saw a surge due to the Humble Bundle sale, while The Red Solstice had a similar resurgence after it was offered for free on the Humble Bundle in January and folks wanted to find friends to play with later on when it wasn’t (as seen in the February data) as it’s an 8-player co-op game, which prompted the surge in sales. Cortex Command was also free from Humble Bundle in February, so I hope developers with older games are taking notice of this particular data point.
The Amalgamation: A look at Steam Sale Data Year to Date
Let’s look at the first two months of 2018 together. If you’ve been following along, you’ll notice that by far PUBG is the highest grossing game for 2018 in terms of Steam Sales. They’re followed by CS:GO, Amnesia: A Machine for Pigs, Cortex Command, and other Humble Bundle promotion games. Slay the Spire is a favorite of the author, and he’d recommend it if you are a fan of turn-based card games but want to leave the collectible aspect of them behind. Kingdom Come: Deliverance has also been touted as a very immersive gaming experience, so if you’re a fan of MMO style games, we’d also suggest you give it a try. If you’re into MMO’s on mobile, Villagers and Heroes offers an iOS and Android versions of their PC game.
Early 2018 Game Projections
Total sales data is good to have and look at, but an even better measure to look at is how a game has been performing in relation to both the total sales and the percentage in the increase of sales. A successful, established game like PUBG, would have massive sales but not an increase in the percentage of sales. A new game would want to have a high increase in the percentage of sales the month following release, and a healthy amount of total sales.
For early 2018, There are some games that are meeting this exponential growth. Both Slay the Spire and Kingdom Come: Deliverance are the two non-humble bundle games, however, Slay the Spire was on sale during January which could have contributed to the increase in sales. Kingdom Come: Deliverance should continue a positive trend in both sales and an increase in the percentage of sales, while we predict that Slay the Spire will do the same as the game is still in early access. Mr. Shifty and Snakepass are two newly released games that are also trending in a positive direction and they should be games to watch for as 2018 continues.