We’re through the first quarter of Steam Sales, and we have a good three months worth of Steam sales data to look over and analyze. PlayerUnknown’s Battlegrounds (PUBG) continues to dominate the overall steam unit sales figures for Q1, but other games like Warhammer: Vermintide 2, Kingdom Come: Deliverance, and Slay the Spire continue to make headway in the competitive Steam game market.
The VACUUM: Looking at Steam Sale Data by Month
The month of March was definitely an interesting one. Last month, we saw how powerful the Humble Bundle can be for games, and this month is no different. Granted, we also have The Darkness II overtake the sales charts even though it was given away for free in the month of March, same goes for F1 2015. People like free things, who knew?
It wasn’t all Humble Bundled dominated this month, people like to pay for games when they merit it and sales of Warhammer: Vermintide 2, Far Cry 5, and Final Fantasy XV, were top of the charts alongside the Humble Bundle games in March. Keep in mind this data looks at games that are sold on Steam only, so if you’re looking for Fortnite or Sea of Thieves sales data you’re all out of luck. We have to wait for Epic Games and Microsoft reports to surface before we attempt any sort of comparison.
The Amalgamation: A look at Steam Sale Data Year to Date
Let’s look at the first quarter of 2018. If you’ve been following along, you’ll notice that by far PUBG is the highest grossing game for 2018 in terms of Steam unit sales. They’re followed by such titles as CS:GO, and other Humble Bundle promotion games. Slay the Spire and They are Billions are a favorite of the author, and he’d recommend them as top sellers on this list. Kingdom Come: Deliverance has also been touted as a very immersive gaming experience, so if you’re a fan of MMO style games, we’d also suggest you give it a try. Warhammer: Vermintide 2 overtook the aforementioned game titles, and with fewer sales months under its belt to boot. The reviews of the game have also been overall positive, so if you’re into the Warhammer universe you’d want to give it a go.
Early 2018 Game Projections
Total sales data is good to have and look at, but an even better measure to look at is how a game has been performing in relation to both the total unit sales and the percentage in the increase of sales. A successful, established game like PUBG, would have massive unit sales but not an increase in the percentage of sales. A new game would want to have a high increase in the percentage of sales the month following release, and a healthy amount of total unit sales moving forward.
This time we did some of the data digging for you. You’ll notice that three games stand out in the data set, these games have not had any Humble Bundle presence in Q1, and they also have not been given out free with any promotion. They are the top three games in terms of Unit Sales to Percentage Increase ratio for Q1. These games continue to both generate sales and continue to have a high percentage of new players purchase the games, we’re confident that at least Warhammer and Slay the Spire will continue to trend well throughout the year.
The month of March also had some interesting ratio data to report. In the chart you’ll notice some crazy data outliers, but once we eliminate the Humble Bundle and free giveaway games, we’re left with an interesting picture.
Gone from the top ratios in March are Slay the Spire and Kingdom Come: Deliverance, instead, we have Warhammer: Vermintide 2, Into the Breach, Surviving Mars, and Final Fantasy XV make an appearance on the ratio charts. Based on Q1 data and the overall positive reviews, Warhammer: Vermintide is looking to be a strong contender throughout the 2018 year. Into the Breach is