When you’re in the PR industry, trade shows and conferences become a frequent activity and you’re traveling all the time. There are a few important things to consider to prepare yourself for CES (and most other conferences). 

What is CES?
The Consumer Electronics Show is one of the largest consumer tech conferences in the world. According to their website, CES showcases more than 4,500 exhibiting companies, including manufacturers, developers and suppliers of consumer technology hardware, content, technology delivery systems and more; a conference program with more than 250 conference sessions and more than 170,000 attendees from 160 countries.

When is CES?
It’s January every year in Las Vegas. The 2020 conference will be January 7-10.

Here are some tips from the Vicarious PR team:

  • Go to the show wearing professional, but comfortable clothing. You want to be hygienic and still be able to walk around without discomfort.
  • Hotels will be insanely expensive around the area. If you don’t have a budget for a good hotel, Airbnb has plenty of affordable options.
  • Most hotels offer free shuttle services to and from the conference. Ask for a shuttle schedule from the concierge when you check-in.
    • If shuttles aren’t available, use Uber or Lyft. These two apps typically have discounted rates to and from the convention center.
  • Stay hydrated. Seriously, it’s important to have small water containers you can fill up. Las Vegas is dry and arid.
  • Familiarize yourself with the Las Vegas Convention Center map before taking meetings. Keep all meetings close to one another unless you have to go between halls. The convention center is a massive space and running around will not be fun. There’s the East, West, and South Halls.
  • Leave the SWAG behind. We get it, SWAG is cool, we love it too. But when you’re at a conference all day for work, carrying it all can be cumbersome. You’ll be fine without that “I survived CES” t-shirt.
  • Bring a portable charger. Your phone will likely run out of juice and everyone is fighting for the available power outlets.
  • Carry a small bottle of hand sanitizer. You’re going to be shaking a lot of hands and testing a lot of tech. It’s important to stay clean! This can be purchased from the 7-Eleven across the street or any nearby CVS/Walgreens.

And there you have it! Our go-to tips for surviving a trade show like CES. Don’t forget that at the end of the day, we’re all in this industry to have a good time, learn, and develop ourselves. Take it all in and see what it has to offer and don’t go too crazy.