Developers are forgetting about brand building, here is why that is a huge mistake.

One of the most common questions we get asked as PR professionals is ‘when should I start a PR campaign for my game? Anyone in video game PR can likely tell you numerous stories of developers trying to do PR only weeks before they launch their game. For the experienced, these harrowing moments showcase both misinformation and a lack of an in-depth understanding of public relations and marketing. Read more