By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher sales.
Game marketing
The past year has presented undeniable challenges for the video game industry. By examining the industry’s shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the path forward.
Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left behind.
We’ve given out a lot of social media advice here, but sometimes, the best way to learn how to implement proven strategies is to see them in action.
Despite all of our most fervent wishes, building a healthy social media community isn’t as easy as retweeting Spongebob memes.
Can good PR help you gain wishlists on Steam? Vicarious looks at three cases studies to find out.
Lewis Burnell has led a career that’s taken him from the Home Office in the UK Government to games journalism and now, here at Vicarious PR. Lewis worked for the...