Meet The Team

Our wonderfully passionate and talented team consist of former game journalists, influencers and PR graduates. Gamers one and all.

Co-founder & CEO


CEO of Vicarious PR and V Publishing, Michael has years of industry experience as a journalist, reviewer, editor, and freelance writer. He has a solid business and marketing background, as well as having key insight into game development and the industry as a whole.

Co-Founder & CFO

Jorge has more than ten years of experience in operations, data analytics, and business intelligence. He is a journalist, reviewer, editor, and writer. He was nominated in 2018 for the Top Tech Exec Awards in San Diego. He holds an MBA from CSUSM, an MD from UABC, and is a Lean Six Sigma Green Belt. He’s also a certified data scientist.


After receiving her BA in Media Advertising and Communications Liana began her foray into the gaming industry as a journalist. Liana brings an eclectic mix of knowledge and passion to every project with her years of industry experience, love of gaming, and guild leading career that has spanned over a decade. When she isn’t spearheading PR campaigns, you can likely find her in Azeroth or Sanctuary and always with a cup of coffee within reach.

VP of Business Development

Communication and relationships have been at the heart of Matt’s working career, from book publishing, civil service, and now the games industry. He enjoys the conversations, networking, and catch-ups that come with building partnerships inside and outside the company. Matt holds a BSc in Chemistry from Lancaster University, suffers from an incurable affection for Arsenal FC, and wishes he had more time to play the console classics from his youth.

Project Manager

Nathan likes to keep the team running smoothly. Simple as that. Nathan has experience from several places including the retail, medical, and video game industries and he uses that knowledge to make sure the job gets done.

Head of PR

After studying journalism, Lewis worked for the British government as part of their Ministerial Correspondence team before jumping ship to the video game industry. For 7 years he worked at a cross-section of outlets, from Ten Ton Hammer to Rock, Paper, Shotgun, Kotaku, and VG247. Having now moved to PR, he brings a unique perspective for clients by using his past experience.

Head of Social Media

Sam has been working across fields in the games industry for over a decade. He is an award-winning journalist, having written for internationally distributed print publications such as ION Magazine and prominent websites like Polygon, Eater, UPROXX, Kill Screen, GameSkinny, The Washington Post, and Thrillist. He has also done public relations work for FIFTYcc and Kitfox Games, and spearheaded events and social media campaigns for multiple clients including Replay Lincoln Park, one of Chicago’s premier arcade bars.

PR Account Manager

Becca has been passionate about video games since she was little and her dad introduced her to Crash Bandicoot. Since then, she’s become obsessed with the horror genre, collectible card games and rhythm games. Challenge her to a Guitar Hero battle, she dares you.

PR Account Manager

Based in Arizona, Branden’s experience in public relations spans the last three years. Throughout his career, he has focused on helping independent game developers and visual novelists around the world express their vision. He believes that gaming provides people with a unique opportunity to make lasting memories!

PR + Influencer Coordinator

Caroline’s love of storytelling has taken her across the country and back, from being a Communications major at Wake Forest University in North Carolina, to a Hollywood assistant, and now to Vicarious PR where she serves as a PR Coordinator. Prior to entering the games industry, Caroline lived in Los Angeles for 5 years where she held roles in the entertainment industry, primarily working in representation for actors, writers, and influencers.

PR + Influencer Coordinator

David is a PR + Influencer Coordinator for Vicarious PR. Hailing from North Carolina, David has written for gaming websites like DualShockers and TheGamer. After graduating from UNC Charlotte in May 2020 with an English degree, he got his first PR experience from an independent book publisher in North Carolina. When he isn’t making influencer lists, David can be found catching up on his backlog of indies, RPGS, and story-driven games.

PR + Influencer Coordinator

Danielle has been a gamer for as long as she can remember. She comes from a radio broadcasting background but has always been interested in video games. The first games she remembers playing are ECCO: The Dolphin and the Lion King game on the Sega. Danielle also enjoys writing and hopes to get one of her books published.
In her spare time, Danielle is usually watching anime, tackling her video game backlog, or spending time with her family and corgi, Yugi.

PR + Influencer Consultant

Justin Wong has been playing video games since the moment he picked up a controller at the age of five. Within a few years, Justin’s love of video games saw him competing in tournaments by the early age of fourteen. Throughout his esports career, Justin earned a place in the upper echelon of competitors playing for teams such as Evil Geniuses and Echo Fox and winning a staggering number of tournaments including eight EBO Championships in the Marvel vs Capcom series.

Social Media Coordinator

Jolene’s array of experience in social media and marketing help any project achieve its goal. As an armed forces veteran, her determination and motivation work hand in hand with her vast skillset.

Social Media Coordinator

When Erin is not tending to her backyard garden, she dabbles in art which she has been doing for over 25 years. She enjoys both digital and old-fashioned pencil and paper. Erin is a big lover of online multiplayer games especially survival and crafting focused.

Social Media Coordinator

Devin has taken his degree in Digital Media Production from Ball State to help elevate streamers, content creators, and businesses through media. He uses these skills at Vicarious to help boost client social media campaigns.

Web Developer


Mason has a long history with coding that goes all the way back to his middle school days. His desire to learn how things worked and solving problems meant building scientific calculators to help him finish his homework.