Vicarious PR

Award-Winning Holistic Media Relations!

Discover the power of comprehensive PR campaigns tailored for success. From meticulously crafted press releases to alluring pitches and media tours, we cover all fronts. At Vicarious, we pride ourselves on taking a holistic approach to public relations, steering clear of generic spammy templates, and embracing a strategy rooted in genuine human interaction. Our experienced team is committed to elevating your brand’s presence in the media and among influencers through careful research, targeted outreach, strong messaging, and a commitment to excellence.

Media Relations:

Crafting Game Experiences, Crafting Success

Getting your game noticed in a crowded market is no small feat. Our media relations experts specialize in creating tailored strategies that amplify your game’s strengths and USPs, ensuring it stands out in the competitive landscape. We have worked on titles on every platform and understand each unique marketplace and platform ecosystem, including PC, Playstation, Xbox, Nintendo, Mobile, and VR. 

We work with everyone from indie start-ups to global publishers and can craft specialized campaigns regardless of where the product is in production. We can build a campaign that meets your goals from pre-production to post-launch. 

Our services include:
  • Crafting game messaging and market analysis: Tailoring your game or company message to resonate with your target audience using a data-driven holistic approach.
  • Press releases and pitches: Creating and distributing compelling content to captivate media attention through personalized outreach using our network of contacts.
  • Creative story pitching workshops: Innovative approaches to presenting your game and building emotional connections with the audience.
  • Preview and review key distribution campaigns: Building anticipation and generating content.
  • Interviews and media training: Equipping you with the skills to shine in media interactions. We speak interview, and we can teach you how too.
  • Virtual and physical media tours: Facilitating engagements with key influencers. This includes physical and digital industry events, award shows, and everything in between.
  • Exclusive content and announcement reveals: Captivating your audience with exciting reveals at the right times in the right places. We know the whens and wheres for maximum exposure.
  • Store page creation and optimization: Building a robust online presence that captivates and converts.
  • Press kit and asset distribution: Providing comprehensive resources for media use in a simple-to-use format that our contacts prefer. We remove as many roadblocks as possible to get coverage.
  • Copywriting and editing: Ensuring your content is polished and impactful. Our team works collaboratively to cover all bases and make your product stand out from the crowd. 
  • Translation, localization, and distribution to EU and LATAM media: Expanding your reach into Europe and LATAM with our partners.
  • Metric and data-focused reporting: Providing insights into campaign performance regularly and transparently to make the correct decisions on the direction of the PR campaign.

Corporate Communications:

Building Brands, Creating Legacies

Beyond individual products, establishing your company’s identity is essential for long-term success. Vicarious PR excels in crafting corporate communications campaigns that build a loyal fanbase around your company, ensuring it becomes a household name.

Our corporate communications services include:

  • Thought leadership content: Establishing your company as an industry authority.
  • Interviews and byline content: Creating engaging narratives around your company.
  • Press releases and stock market newswires: Sharing important milestones with the world.
  • Media and influencer podcast tours: Building relationships with key stakeholders.
  • Marketing activations: Engaging your audience through innovative campaigns.

Media We Work With

Media we work with
Choose Vicarious PR for a holistic and personalized approach to media relations that propels your brand and games to new heights. Experience the difference with our award-winning services designed for your success.