Elevate Your PR + Marketing

Video game public relations and marketing with a holistic and data-driven approach that aims to be the best at what we do. We are Vicarious PR.

Vicarious PR is a leading international award-winning video game PR and marketing agency run by former game journalists. Our one mission is to provide the best PR and marketing solutions for game developers, publishers, and tech companies around the globe. Vicarious PR provides services across North America and Europe focusing on Video game PR and community growth campaigns as well as assisting interactive entertainment companies in corporate and product communications.

We are client-focused. We understand that each partner and campaign is unique, that’s why we build bespoke strategies and campaigns that focus on game discovery first and not trying to fit a game into a generic template. Our holistic approach to marketing and passion for the games we work on pushes us forward to provide the best service around. Our team of talented senior professionals desire to use our combined experience to help you attain your top goals.

We Have Partners, Not Clients

"Since the beginning of its collaboration with Behaviour Interactive, Vicarious has contributed to generating in-depth coverage of the studio’s portfolio in the games press, raising awareness among press and fans in the US and internationally. The team has been a solid partner for all PR needs and has helped achieve massive successes on the occasion of important milestones for Dead by Daylight, including the game’s fifth anniversary and the launch of many licensed and original chapters"

Steven Ross

PR Lead

Behaviour Interactive

"Vicarious did a fantastic job promoting the launch of our indie game Dwerve. They organized a wonderful press kit for us and did extensive outreach to their many industry contacts, encouraging world-renowned publications to cover our launch trailer and write reviews for Dwerve. They also pitched our game to relevant content creators who played the game on their YouTube and Twitch channels, getting tens of thousands of views during launch week. They're dedicated to their craft and the results are apparent."

Percy Legendre

Co-Founder

Half Human Games

"Working with Vicarious PR was like working with a long-time member of our team. With the short amount of time we had before launch, their expertise and enthusiasm for all things marketing & PR, not only provided results that were beyond our expectations but felt reassuring that they had our best interest in mind. Their personable professionalism and availability to communicate and coordinate around the clock, made it easy to integrate into our workflow, and made the experience of launching a game a little less nerve-racking. We appreciate everything Vicarious has done for us, and look forward to continuing our relationship with the Vicarious team."

Kenny Lee

Co-Founder

Cellar Door Games

"It was a pleasure working with the team on GHoC from business contact to the day to day team. The team was very pro-active and deliver really good materials (the press release was super cool). We can't wait to work again with the team on this project. Really efficient and responsive."

Antoine Pham-Minh

CEO and Founder

Firesquid

"We needed a PR agency to cover our major upcoming expansion under a tight deadline. Vicarious helped us make a successful splash with our launch! We loved the professional-looking press release they created for us. They even went above and beyond to make sure we were satisfied with the press coverage we received post-launch. Thank you, Vicarious!"

Andrew Garrahan

CEO and Founder

Computer Lunch

"We are highly satisfied with the service provided by Vicarious PR. They planned and executed a promotional campaign for ANVIL to success. We would gladly work with them again."

Sim Gyu Tae

CEO and Founder

Action Square

"It was just an absolute pleasure to work with Vicarious. Goblin Stone is the first title being released under Orc Chop Games, and we wanted to make sure it got the attention we felt it deserved. Lewis and his team worked around the clock to make sure expectations were exceeded. Even after our agreement expired, they went the extra mile to help us out when they didn't have to."

Vince McDonnell

CEO and Founder

Orc Chop Games

"Vicarious was a great partner with releasing our latest title, Touchgrind Scooter. They executed with efficiency and were quick to respond to our questions. They also came up with great ideas on how to promote our title in the best possible way."

Marcus Dawson

CEO

Illusion Labs

"I can say that Vicarious are true professionals. Basically, they do everything the same as you do, but just at a really high level. A completely different level of Steam page, a press release, communication with the press, a gameplay trailer. These are the very details you don't pay too much attention to, but which as it turns out can dramatically change the level of attention to the game. If you see that your game turns out to be of high enough quality - then you should also take on a high-quality indie-friendly PR agency - like Vicarious. P.S. Lewis Burnell is the top1 manager"

Mikhail Prokopenko

Hamsters Gaming

We worked with Vicarious on Eden Rising; Supremacy and Monopoly Tycoon. Vicarious are passionate and driven, they have the best interest of thier clients and projects at heart. The team are very responsive and available. They will make your product their priority.

Kim Pasquin

General Manager

Nvizzio Creations

Why Choose Us?

Every day an average of 30+ games are being released, leaving games discovery to be a real problem.

How do I stand out?
How can I make my store page look killer?
Which media will be interested in the game?
What influencers should you use?
Who is the game’s audience and how do I reach them?
What marketing activations should I do?

These are just some of the dozens of questions that game creators face. It simply isn’t enough to have a good game anymore. In today’s market, it’s more important than ever to make sure your game gets the attention it deserves.

At Vicarious PR our values, work ethic, and transparent approach to PR and marketing shine through every day. We have two overriding commitments above all else: results and customer service. Our proactive team of former game journalists, influencers, and content creators value creativity and innovation, and we always utilize the latest PR and marketing methodologies in all our projects. Vicarious always tries to go above and beyond for each of our partners.

We work diligently to provide top of the industry reporting and results of PR, social media, marketing activities so you can accurately see the hype and performance of all activities during the build-up and after the launch of your game.

PR | Advertising | Influencers | Events

We have great close working relationships with media all over the world including leading outlets such as IGN, PC Gamer, PCGamesN, Touch Arcade, and more. Our team has won dozens of prestigious awards for our PR campaigns so you know you’re in the right hands.

Former journalists with great working relationships with press.
KPI-driven campaigns with an emphasis on game discovery.
Holistic targeted outreach to media.
Strong track record of obtaining top-tier coverage.

From conception to execution, Vicarious will handle all of your campaign preparation. Press material development, messaging, consultation, timeline creation, and all the other essential ingredients for your strategy.

Focus on Game discovery.
How to get in front of your audience.
Defining what the hook of your game is.
Synergized strategy across multiple platforms – PR, Social, Advertising, and Influencers.

We excel in our product launches from pre-launch building hype to securing those influential reviews and post-launch campaigns for updates and beyond. Vicarious PR can launch your game and business to success.

Key distribution to press and influencers
Pre-launch, Launch, and Post-launch campaigns and strategy.
Creative marketing and PR activations.
Experienced in all platforms, PC, Console, and mobile.

Influencers can provide huge traffic and sales to a product. Here at Vicarious, we have great relationships with gaming and entertainment influencers all over the world. We regularly run both earned and paid campaigns with influencers from YouTube, Twitch, and social media.

Targeted outreach making sure to connect games with the right audience.
ROI-driven paid campaigns.
Minimum guarantees on paid campaigns.
Full reporting and FTC compliance checks.

From paid media to ad campaigns we can provide all your marketing solutions in-house. Our advertising team specializes in focusing on conversion campaigns. We’ll run your entire advertising campaign, using the latest strategies and know-how, to keep your marketing campaigns producing the best results and ROI.

Drive traffic and conversions from wishlists and pre-registrations to sales
Social media ads across Reddit, TikTok, Facebook, Twitter and Youtube
Highly targeted ad campaigns
Paid media articles and sponsored posts
Influencer content marketing campaigns
Integrated influencer ad campaigns
Google ads campaigns
Bespoke marketing activations

We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.

Digital online-based events and media tours
Platform based events e.g NextFest
Physical On-site event planning and execution.
Custom-themed events such as game-specific community events.

Media Relations

Former journalists with great working relationships with press.
KPI-driven campaigns with an emphasis on game discovery.
Holistic targeted outreach to media.
Strong track record of obtaining top-tier coverage.

Strategic Planning

Focus on Game discovery.
How to get in front of your audience.
Defining what the hook of your game is.
Synergized strategy across multiple platforms – PR, Social, Advertising, and Influencers.

Product Launch Campaigns

Key distribution to press and influencers
Pre-launch, Launch, and Post-launch campaigns and strategy.
Creative marketing and PR activations.
Experienced in all platforms, PC, Console, and mobile.

Earned and Paid Influencer Campaigns

Targeted outreach making sure to connect games with the right audience.
ROI-driven paid campaigns.
Minimum guarantees on paid campaigns.
Full reporting and FTC compliance checks.

Advertising

Drive traffic and conversions from wishlists and pre-registrations to sales
Social media ads across Reddit, TikTok, Facebook, Twitter and Youtube
Highly targeted ad campaigns
Paid media articles and sponsored posts
Influencer content marketing campaigns
Integrated influencer ad campaigns
Google ads campaigns
Bespoke marketing activations

Media tours and Industry Events

We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.