Video game PR and marketing with a client focused and data driven approach. We are Vicarious PR. We're a multi-award winning video game PR and marketing agency with one mission: provide the best video game PR and marketing solutions for game developers and publishers in Europe and in both North American and South America. We understand that each client is unique and we tailor ourselves to meet those individual needs. Our passion for gaming and our love of the games industry pushes us forward to provide the best service around. Our team of talented senior professionals desire to use our combined experience to help you attain your top goals. Your success is our success.

Video Game PR

Why Choose Vicarious For Your Video Game PR?

Every day an average of 20 or more games are being released, which means it is more important than ever to make sure your game gets the attention it deserves. But which agency should you choose? Are there really that many differences between video game PR firms? Absolutely!

At Vicarious PR our values, work ethic, and transparent approach to PR and marketing shine through every day. We have two overriding commitments above all else: results and customer service. Our proactive team values creativity and innovation, and we always utilize the latest PR and marketing methodologies in all of our projects. Vicarious PR always goes above and beyond for each of our clients.

We work diligently to provide top of the industry reporting and results of PR, social media, marketing activities so you can accurately see the hype and performance of all activities during the build-up and after the launch of your game.



Media Relations: We have great working relationships with media all over the world including leading outlets such as IGN, PC Gamer, PCGamesN, Touch Arcade and more. Our team has won several prestigious awards for our PR campaigns so you know you’re in the right hands.

Strategic Planning: From conception to execution, Vicarious will handle all of your campaign preparation. Press material development, messaging, consultation, timeline creation and all the other essential ingredients for your strategy.

Product Launch Campaigns: We excel in our product launches from building hype to securing those influential reviews. Vicarious PR can launch your game and business to success.

Influencer Campaigns and Marketing: Influencers can provide huge traffic and sales to a product. Here at Vicarious, we have great relationships with a large pool of influencers ready to provide the boost your game needs.

Community and Social Media engagement: Our award-winning community and social media team can set up and manage all your social media platforms and community needs. Our content strategies allow our projects to build up a solid following before a launch.

Media tours and Industry Events: We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.

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