Our Services

From media relations to crisis communications, see our full service offerings here.
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Our Team

The Vicarious team is built from former game journalists, influencers and content creators. Come meet us!
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Our Awards

Our succesful campaigns have garned worldwide recognition!
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Press or Influencer?

Contact us to get added to our send out lists here.
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Video game public relations and marketing with a holistic and data-driven approach that aims to be the best at what we do. We are Vicarious PR.

Vicarious PR is a leading international award-winning video game PR and marketing agency run by former game journalists. Our one mission is to provide the best PR and marketing solutions for game developers, publishers, and tech companies around the globe. Vicarious PR provides services across North America and Europe focusing on Video game PR and community growth campaigns as well as assisting interactive entertainment companies in corporate and product communications.

We are client-focused. We understand that each client and campaign is unique, that’s why we build bespoke strategies and campaigns that focus on game discovery first and not trying to fit a game into a generic template. Our holistic approach to marketing and passion for the games industry pushes us forward to provide the best service around. Our team of talented senior professionals desires to use our combined experience to help you attain your top goals.

What Our Clients Have to Say

"It was just an absolute pleasure to work with Vicarious. Goblin Stone is the first title being released under Orc Chop Games, and we wanted to make sure it got the attention we felt it deserved. Lewis and his team worked around the clock to make sure expectations were exceeded. Even after our agreement expired, they went the extra mile to help us out when they didn't have to."
Vince McDonnell
CEO and Founder
Orc Chop Games
"Vicarious was a great partner with releasing our latest title, Touchgrind Scooter. They executed with efficiency and were quick to respond to our questions. They also came up with great ideas on how to promote our title in the best possible way."
Marcus Dawson
CEO
Illusion Labs
"I can say that Vicarious are true professionals. Basically, they do everything the same as you do, but just at a really high level. A completely different level of Steam page, a press release, communication with the press, a gameplay trailer. These are the very details you don't pay too much attention to, but which as it turns out can dramatically change the level of attention to the game. If you see that your game turns out to be of high enough quality - then you should also take on a high-quality indie-friendly PR agency - like Vicarious. P.S. Lewis Burnell is the top1 manager"
Mikhail Prokopenko
Hamsters Gaming
Vicarious drove the public relations side of our game announcement for Game of Thrones Beyond the Wall and I have nothing but excellent things to say about their work. I felt our worldwide coverage was well targeted and that I was in the communication loop every step of the way. Michael somehow managed to make himself available all hours of the day...and night. When we asked for strategy recommendations, his answers were well-reasoned and in line with our overall goals. He understood both the nuances of the platform and the global brand we were working with. I would absolutely work with Vicarious again on future projects.
Justin Jones
Creative Director
Behaviour Interactive
We worked with Vicarious on Eden Rising; Supremacy and Monopoly Tycoon. Vicarious are passionate and driven, they have the best interest of thier clients and projects at heart.  The team are very responsive and available. They will make your product their priority.
Kim Pasquin
General Manager
Nvizzio Creations
Working with the team at Vicarious was a real pleasure. Within a few weeks of working with Vicarious, Disjunction was featured in several major publications and received a level of awareness that far surpassed anything we’d experienced since we began working on our game. The folks at Vicarious are the real deal and will take your game to the next level in terms of visibility and buzz. It’s often said that getting noticed is the hardest part of releasing a game these days and Vicarious really knows how to get it done. The team, in particular, were great to work with and always seemed to be available for any questions we had
Erwan LeCun
Co-Founder
Ape Tribe Games
Vicarious were amazing to work with.  Given Before We Leave was our first game, they really understood what we needed better than we did and did an excellent job of providing it!  Thanks for everything to Michael, Wahid and Jolene.
Sam Barham
Founder and CEO
Balancing Monkey Games
We’re just writing to express our appreciation to Michael and all his team. Your contribution to our project cannot be put into words, Iratus: Lord of the Dead is our first game and Vicarious PR helped us to make it real! Thanks to you, we reached our funding goal and informed the audience about ongoing developments. Special thanks to Jolene Hitt for support with Social Media and for her tireless work. Thanks for helping us get this off to such a good start. With Vicarious PR our dream came true!
Denis Fedarov
Studio Head
Unfrozen Studios
My team and I are having a great time working with Vicarious PR. It has truly been a pleasant experience collaborating on every aspect of PR activities for the big game made by a small team. From creation of communication strategy to its execution, Michael and his team are covering each and every step of the process on a highly professional level.
Miroslav Micevic
Business development head
Clock Drive Games
Vicarious has greatly boosted our new users on both PC and mobile. Since we started working with them, we've seen our DAU double! They are great to work with.
Damon Slye
President
Mad Otter Games

Why Choose Us?

Every day an average of 20 or more games are being released, leaving game discovery to be a real problem.

  • How do I stand out?
  • How can I make my store page look killer?
  • Which media will be interested in the game?
  • What influencers should you use?
  • Who is the game’s audience and how do I reach them?
  • What marketing activations should I do?

These are just some of the dozens of questions that game creators face. It simply isn’t enough to have a good game anymore. In today’s market of good games coming out each month, it’s more important than ever to make sure your game gets the attention it deserves.

At Vicarious PR our values, work ethic, and transparent approach to PR and marketing shine through every day. We have two overriding commitments above all else: results and customer service. Our proactive team of former game journalists, influencers, and content creators value creativity and innovation, and we always utilize the latest PR and marketing methodologies in all our projects. Vicarious always tries to go above and beyond for each of our clients.

We work diligently to provide top of the industry reporting and results of PR, social media, marketing activities so you can accurately see the hype and performance of all activities during the build-up and after the launch of your game.

What We Do

We have great close working relationships with media all over the world including leading outlets such as IGN, PC Gamer, PCGamesN, Touch Arcade, and more. Our team has won dozens of prestigious awards for our PR campaigns so you know you’re in the right hands.

  • Former journalists with great working relationships with press.
  • KPI-driven campaigns with an emphasis on game discovery.
  • Holistic targeted outreach to media.
  • Strong track record of obtaining top-tier coverage.

From conception to execution, Vicarious will handle all of your campaign preparation. Press material development, messaging, consultation, timeline creation, and all the other essential ingredients for your strategy.

  • Focus on Game discovery.
  • How to get in front of your audience.
  • Defining what the hook of your game is.
  • Synergized strategy across multiple platforms – PR, Social, Advertising, and Influencers.

We excel in our product launches from pre-launch building hype to securing those influential reviews and post-launch campaigns for updates and beyond. Vicarious PR can launch your game and business to success.

  • Key distribution to press and influencers
  • Pre-launch, Launch, and Post-launch campaigns and strategy.
  • Creative marketing and PR activations.
  • Experienced in all platforms, PC, Console, and mobile.

Influencers can provide huge traffic and sales to a product. Here at Vicarious, we have great relationships with gaming and entertainment influencers all over the world. We regularly run both earned and paid campaigns with influencers from YouTube, Twitch, and social media.

  • Targeted outreach making sure to connect games with the right audience.
  • ROI-driven paid campaigns.
  • Minimum guarantees on paid campaigns.
  • Full reporting and FTC compliance checks.

Our award-winning community and social media team can set up and manage all your social media platforms and community needs. Our content strategies allow our projects to build up a solid following before a launch. Social Media and community building is more important than ever to make sure your games see success for day one. From zero followers to millions, we’ll create a social media campaign around your project to build and maintain a strong fanbase across multiple platforms. We’ll run your entire social media campaign, using the latest strategies and know-how, to keep your community informed and engaged.

  • Social content creation focusing on quality, not quantity.
  • Daily engagement on accounts.
  • Social media ads.
  • Grassroots growth.

We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.

  • Digital online-based events and media tours
  • On-site event planning and execution.
  • Custom-themed events such as game-specific community events.
Media Relations

We have great close working relationships with media all over the world including leading outlets such as IGN, PC Gamer, PCGamesN, Touch Arcade, and more. Our team has won dozens of prestigious awards for our PR campaigns so you know you’re in the right hands.

  • Former journalists with great working relationships with press.
  • KPI-driven campaigns with an emphasis on game discovery.
  • Holistic targeted outreach to media.
  • Strong track record of obtaining top-tier coverage.
Strategic Planning

From conception to execution, Vicarious will handle all of your campaign preparation. Press material development, messaging, consultation, timeline creation, and all the other essential ingredients for your strategy.

  • Focus on Game discovery.
  • How to get in front of your audience.
  • Defining what the hook of your game is.
  • Synergized strategy across multiple platforms – PR, Social, Advertising, and Influencers.
Product Launch Campaigns

We excel in our product launches from pre-launch building hype to securing those influential reviews and post-launch campaigns for updates and beyond. Vicarious PR can launch your game and business to success.

  • Key distribution to press and influencers
  • Pre-launch, Launch, and Post-launch campaigns and strategy.
  • Creative marketing and PR activations.
  • Experienced in all platforms, PC, Console, and mobile.
Earned and Paid Influencer Campaigns

Influencers can provide huge traffic and sales to a product. Here at Vicarious, we have great relationships with gaming and entertainment influencers all over the world. We regularly run both earned and paid campaigns with influencers from YouTube, Twitch, and social media.

  • Targeted outreach making sure to connect games with the right audience.
  • ROI-driven paid campaigns.
  • Minimum guarantees on paid campaigns.
  • Full reporting and FTC compliance checks.
Community and Social Media Growth

Our award-winning community and social media team can set up and manage all your social media platforms and community needs. Our content strategies allow our projects to build up a solid following before a launch. Social Media and community building is more important than ever to make sure your games see success for day one. From zero followers to millions, we’ll create a social media campaign around your project to build and maintain a strong fanbase across multiple platforms. We’ll run your entire social media campaign, using the latest strategies and know-how, to keep your community informed and engaged.

  • Social content creation focusing on quality, not quantity.
  • Daily engagement on accounts.
  • Social media ads.
  • Grassroots growth.
Media tours and Industry Events

We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.

  • Digital online-based events and media tours
  • On-site event planning and execution.
  • Custom-themed events such as game-specific community events.

Vicarious Blog

Schedule a Free Consultation

Are you ready to take the first step to your game’s success with Vicarious PR?