Video game PR and marketing with a client focused and data driven approach. We are Vicarious PR. We're a multi-award winning video game PR and marketing agency with one mission: provide the best video game PR and marketing solutions for game developers and publishers in Europe and in both North American and South America. We understand that each client is unique and we tailor ourselves to meet those individual needs. Our passion for gaming and our love of the games industry pushes us forward to provide the best service around. Our team of talented senior professionals desire to use our combined experience to help you attain your top goals. Your success is our success.
Every day an average of 20 or more games are being released, which means it is more important than ever to make sure your game gets the attention it deserves. But which agency should you choose? Are there really that many differences between video game PR firms? Absolutely!
At Vicarious PR our values, work ethic, and transparent approach to PR and marketing shine through every day. We have two overriding commitments above all else: results and customer service. Our proactive team values creativity and innovation, and we always utilize the latest PR and marketing methodologies in all of our projects. Vicarious PR always goes above and beyond for each of our clients.
We work diligently to provide top of the industry reporting and results of PR, social media, marketing activities so you can accurately see the hype and performance of all activities during the build-up and after the launch of your game.
Media Relations: We have great working relationships with media all over the world including leading outlets such as IGN, PC Gamer, PCGamesN, Touch Arcade and more. Our team has won several prestigious awards for our PR campaigns so you know you’re in the right hands.
Strategic Planning: From conception to execution, Vicarious will handle all of your campaign preparation. Press material development, messaging, consultation, timeline creation and all the other essential ingredients for your strategy.
Product Launch Campaigns: We excel in our product launches from building hype to securing those influential reviews. Vicarious PR can launch your game and business to success.
Influencer Campaigns and Marketing: Influencers can provide huge traffic and sales to a product. Here at Vicarious, we have great relationships with a large pool of influencers ready to provide the boost your game needs.
Community and Social Media engagement: Our award-winning community and social media team can set up and manage all your social media platforms and community needs. Our content strategies allow our projects to build up a solid following before a launch.
Media tours and Industry Events: We can plan, set up, staff, and take appointments for industry events like PAX and E3. As well as organizing media tours to meet with journalists in a more private and focused setting.
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Justin Jones
“Vicarious drove the public relations side of our game announcement for Game of Thrones Beyond the Wall and I have nothing but excellent things to say about their work. I felt our worldwide coverage was well targeted and that I was in the communication loop every step of the way. Michael somehow managed to make himself available all hours of the day...and night. When we asked for strategy recommendations, his answers were well-reasoned and in line with our overall goals. He understood both the nuances of the platform and the global brand we were working with. I would absolutely work with Michael again on future projects.”
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Christian Mosbo
As a small studio marketing was a daunting task for us. We had a great game, but we didn't have the time or expertise to know the best way to tell people about it. Working with Vicarious PR was fantastic! They answered all of our questions and responded to calls or emails the same day. They drafted all of our press releases and reached out to influencers for us. They delivered monthly reports showing us where we were being covered and how many views each piece of coverage gained. They really went above and beyond to provide a bespoke, full-service marketing experience. We will definitely be using them to market our future games.
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Miroslav Micevic
“My team and I are having a great time working with Vicarious PR and Michael. It has truly been a pleasant experience collaborating on every aspect of PR activities for the big game made by a small team. From the creation of communication strategy to its execution, Michael and his team are covering each and every step of the process on a highly professional level.”
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Denis Federov
We’re just writing to express our appreciation to Michael and all his team. Your contribution to our project cannot be put into words, because Iratus: Lord of the Dead is our first game and Vicarious PR helped us to make it real. We would like to express our gratitude for your excellent coverage of our Kickstarter campaign, which was successfully completed, yay! Thanks to you, we reached our funding goal and informed the audience about ongoing developments. Special thanks to Jolene Hitt for that kind of support with Social Media and for her tireless work. Thanks for helping us get this drive off to such a good start. With Vicarious PR our dream came true!
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Damon Slye
Vicarious has greatly boosted our new users on both PC and mobile. Since we started working with them, we've seen our DAU double! They are great to work with.
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Ping Wang
We’ve been working with Michael and his team for almost a year now for various projects. Michael has proven himself to be a very reliable partner - hardworking, available, flexible, and most importantly, understanding our clients’ requirements and quickly making the adjustments based on the feedback. You will be in good hands as we continue to be.
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Gary Burchell
On our own, I feel like we achieved a moderate level of awareness. In a saturated market, this isn’t enough. Michael and the team at Vicarious can open doors that we just didn’t have access to. Professional and experienced, they helped lift our launch campaign to new heights – put simply, if no-one knows about your game, they won’t buy it – so give your game the chance it deserves by bringing Vicarious on-board as soon as possible.
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Remy Bustani
"Vicarious PR proved an invaluable resource in our development, and our only regret is not bringing them on sooner. Through their diligent marketing and resources, we were interviewed on numerous occasions for podcasts, articles, and even for videos across social media. We had a substantial amount of articles covering our late stages of development and release, as well as numerous lets plays on across Youtube reaching millions of viewers. We had weekly check-ins with Vicarious, which were great for team morale as we'd go through the hype our game was generating. We will certainly be calling to Vicarious for marketing with our next release, and look forward to working with them again!"
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Kim Pasquin
We worked with Vicarious on Eden Rising; Supremacy, a PC title available on Steam. Michael is passionate and driven, he has the best interest of his clients and projects at heart. Michael and his team are very responsive and available. They will make your product their priority.
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