The Missed Opportunity: Social Media Advertising Alongside Traditional PR

In today’s digital age, social media has become an indispensable part of our daily lives. It has not only changed the way we communicate with each other, but it has also transformed the way businesses operate. Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left behind. In this article, we will explore the importance of social media advertising alongside traditional PR and why businesses should incorporate social media advertising into their marketing strategies.

Traditional PR

Public relations (PR) is a traditional form of marketing that involves managing a company’s reputation, communicating with stakeholders, and building relationships with the public. It is a vital component of any marketing strategy, as it helps businesses build trust with their target audience and establish themselves as thought leaders in their industry.

Traditional PR methods include media relations, events, and press releases. These methods are still widely used today and are effective in reaching out to a large audience. However, they do have limitations. For instance, traditional PR methods may not be targeted enough, and it may be difficult to measure their effectiveness.

Social Media Advertising

Social media advertising is a form of digital marketing that involves promoting a business or product on social media platforms. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn have become powerful marketing tools that allow businesses to target their audience with precision.

Social media advertising is a more targeted and measurable form of marketing than traditional PR. It allows businesses to reach specific demographics based on factors such as age, location, interests, and behavior. Social media platforms also provide detailed analytics, which can be used to measure the effectiveness of a campaign and make adjustments in real-time.

Why Social Media Advertising is Important

Increased Reach

Social media platforms have billions of users worldwide, and businesses that advertise on these platforms can reach a vast audience. Meta, for instance, has over 2.8 billion active users, while Instagram has over 1 billion active users. This presents businesses with a unique opportunity to reach potential customers who may not have come across their brand through traditional PR methods.

Targeted Advertising

One of the most significant advantages of social media advertising is its targeting capabilities. Social media platforms allow businesses to target their audience based on factors such as age, gender, location, interests, and behavior. This level of targeting ensures that the right people see a business’s ad, leading to higher conversion rates and a better return on investment.

Measurable Results

Social media advertising provides businesses with detailed analytics that allow them to measure the effectiveness of their campaigns. These analytics include data such as the number of clicks, impressions, and conversions. This data can be used to optimize campaigns in real-time, ensuring that businesses get the best possible results.


Social media advertising can be a cost-effective way for businesses to reach their target audience. Compared to traditional PR methods, social media advertising is generally less expensive, and businesses can set a budget for their campaigns. This means that businesses can get their message in front of a large audience without breaking the bank.

Increased Engagement

Social media advertising can also help businesses increase engagement with their target audience. Social media platforms allow businesses to interact with their audience, respond to comments and messages, and build relationships with potential customers. This increased engagement can lead to higher customer loyalty and advocacy, which can be invaluable for a business.

Incorporating Social Media Advertising into Your Marketing Strategy

Now that we understand why social media advertising matters, let’s discuss how Vicarious PR can effectively incorporate it into your marketing strategy. Here are just some steps on how we accomplish this:

Defining Goals

Before launching a social media advertising campaign, you must define their goals. Do they want to increase brand awareness, generate leads, or drive sales? Defining these goals will help businesses create a targeted advertising campaign that aligns with their overall marketing objectives. Vicarious PR will work with your team to help define these goals.

Knowing Your Audience

You must also understand your target audience. This includes their demographics, interests, and behaviors. Knowing this information will help businesses create highly targeted advertising campaigns that resonate with their audience. Vicarious PR’s knowledge of the video game industry is unparalleled. We can help your company target just the right audience.

Choosing the Right Platform

With so many social media platforms available, you must choose the right one for their advertising campaign. For example, if you are targeting younger demographics, you may want to focus advertising efforts on platforms such as Instagram or TikTok. On the other hand, if targeting professionals, you may want to focus on LinkedIn. Vicarious PR’s Advertising Account Managers will ensure you choose the right tool for the job.

Creating Compelling Content

The success of a social media advertising campaign relies heavily on the quality of the content. You must create compelling and engaging content that resonates with your target audience. This can include images, videos, and copy that tells a story and showcases products or services. Vicarious PR boasts amazing content creators. From video to static images, we can produce content that delights and engages.

Monitoring and Adjusting

Social media advertising is not a one-time effort. You must continually monitor the performance of ads and adjust campaigns accordingly. This includes tweaking the targeting, adjusting the budget, and testing different types of content. Vicarious PR prides itself on being proactive in PR and reactive in social media advertising. If a particular ad is not hitting the mark, our Advertising Account Managers will make the necessary suggestions and changes to make sure it does.

Vicarious PR is committed to helping our customers reach their full level of potential. Get in touch with us at or get in touch with us through our contact form:

Related posts