By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher sales.
Vicarious PR
The past year has presented undeniable challenges for the video game industry. By examining the industry’s shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the path forward.
Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left behind.
We’ve given out a lot of social media advice here, but sometimes, the best way to learn how to implement proven strategies is to see them in action.
Vicarious PR’s best games of 2021 2021 was an incredible year for games and with almost 300 releasing every single day on Steam alone, choosing a favorite is particularly difficult….
Despite all of our most fervent wishes, building a healthy social media community isn’t as easy as retweeting Spongebob memes.
Justin Wong has been playing video games since the moment he picked up a controller at the age of five. Within a few years, Justin’s love of video games saw...
Lewis Burnell has led a career that’s taken him from the Home Office in the UK Government to games journalism and now, here at Vicarious PR. Lewis worked for the...