World-renowned food company Ezaki Glico Co., Ltd, in partnership with acclaimed video game developer and publisher Capcom, are bringing the hit snack Pocky to esports and have requested the services of Vicarious PR! As part of the latest food group initiative, both companies have announced the Pocky K.O. challenge campaign for all gamers around the world.
Vicarious PR has been selected as the agency of record for Windwalk Games and Maya Virtual. Windwalk Games is a developer of competitive online multiplayer games for the Discord generation, with a focus on social tactics and reflexes. Our team will work on Windwalk’s upcoming to-be-announced title.
Maya Virtual is a cutting edge technology provider that’s working on an incredible new title we’re excited to roll out. Stay tuned for more details and we’ll show off what these teams have in store.
A lot of agencies claim their teams are fully integrated in the PR & marketing campaign of a client, but do they ever show the faces working on the projects? At Vicarious PR, we’re transparent about our approach from the start. We wanted to introduce our team members taking care of your game.
Video game PR and marketing company wins four platinum awards.
Vicarious PR took home four distinct commendations from the Hermes Creative Awards. The Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The awards were for their PR and publicity campaigns, online placement, and product launch; for the Rings of Elysium game.
The Hermes Creative Awards are administered and judged by the Association of Marketing and Communication Professionals (www.amcpros.com). The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
The AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.
There are expected to be over 6,000 entries from around the world competing for a Hermes Creative Award. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at www.hermesawards.com.
Epic Games’ new digital distribution platform has been all the rage in the media as of late and with that, comes the good and bad in terms of both coverage and customer reaction. Valve’s Steam platform has held the monopoly on PC gaming for more than a decade. While smaller niche stores like GOG and Discord have come along and certainly found their audiences, no store has come close to rivaling Steam’s sheer power of users and products.