Better Revenue Share by Epic Games and Discord

Better revenue share than Steam means more opportunities for outside collaboration.

Epic Games Store Revenue Split Graph
Revenue share for Epic Games Store

The Epic Games Store has recently launched. It has launched with some amazing features aimed at developers. Its revenue share is set at a very low 12%. The most arguably popular PC game store Steam currently takes 30%. Epic Games has also committed to covering the 5% engine royalty fee if a developer uses the Unreal Engine in their game.

The Epic Games Store also promises that it will attempt to connect players directly with developers. It also wants to connect developers with content creators and influencers something Steam does not do. Overall the aim is to place more control of the game in the hands of the creators.

At the same time Discord has recently announced that their store will offer a 90/10 revenue split with developers. With over 200 million users Discord is definitely poised to poach some Steam players. Developers and publishers should be excited that their game could launch with an already established Discord community.

Discord plans to be more than just a voice chat service

The fact of the matter is that developers and publishers will now have access to more funds than before if they choose newer store options. This will make the gaming business even more attractive to potential investors. But should it really be ALL about just profits?  

Don’t neglect the basics.

We would make the argument that an extra 18% in revenue share should be used in other areas of game development that typically take a back seat. For instance, marketing and public relations are an often neglected part of the development life cycle. We seldom see them included in the studio budget. The same could also be said about game studios’ treatment of social media.

Don’t be this guy

Unfortunately some publishers and developers are of the opinion that they can save some cash and do all the marketing, PR, and social media by themselves. We think this is a foolish approach to creating and launching any video game. Creating a great game means nothing if the subsequent launch is handled poorly.

We believe that with the launch of the Epic Games Store the game development and publishing ecosystem could be improved massively. It opens up opportunities for more temporary revenue sharing and collaboration. For example signing a one or two year revenue sharing contract with an award-winning PR and marketing agency for less money upfront.

The Right Way to Respond To Criticism

Coming under fire is hard as a developer, after all, you’ve just poured years of your life into a project and now it’s out in the ether, your getting negative feedback from players. Part of the human condition is the tendency to only focus on the negative feedback. Ask any YouTuber and they will tell you that you can have one hundred positive comments and three negative ones, and you will only read and remember those three negative ones. Read more

Blockchain Technology Has Massive Potential In Games

If you are anything like me, you hear words like cryptocurrency and blockchain and your eyes glaze over with a technophobe’s haze that I once thought was reserved solely for my grandfather when broadband was introduced. For years I have sat and watched the growth of digital currency and how it has shaped multiple industries. We know that every so often in the games industry, some technology comes along that opens so many possibilities we all foam at the mouth like no other industry, especially hearing people speak about new tech at events. Trust me, as a former real estate professional, those events have a whole different kind of ‘excitement’. Read more

Hiring PR and Marketing Companies in Video Games
Hiring PR and Marketing Companies in Video Games

In a recent online survey, some developers told us that they don’t want to hire a PR and marketing firm to do the work for them because they felt it was something they could accomplish on their own. We were not surprised at the response but we were a bit worried about developers who choose to take this route. Read more