By analyzing Steam hardware survey data, developers can craft video game marketing and PR strategies that prioritize inclusivity, leading to a broader audience and potentially higher sales.
By Jorge Gaspar
The past year has presented undeniable challenges for the video game industry. By examining the industry’s shortcomings, the factors behind the unexpected revenue decline, and potential future trends, we can gain valuable insights into the path forward.
Social media platforms have become an essential tool for marketing and advertising, and businesses that fail to leverage these platforms risk being left behind.
How will the gaming industry continue to drive success in a post COVID-19 world?